Mothers in Asia-Pacific are prioritising immune health benefits when selecting toddler formulas, more so than their peers from the US, according to new data.
A total of 2,334 mothers with at least one toddler and residing in six APAC countries (Singapore, China, Australia, Indonesia, Vietnam, Thailand) and the US participated in an online survey conducted by Australian pharma and nutraceutical company Max Biocare between March to April 2021.
The survey found that nutrition topped the list in qualities looked for in toddler milk at 51.5%, followed by brand (18.9%), and shelf life (9.3%).
